Date: January 2011
The ad campaign is deployed in the Paris subway system. It’s a quick access to the Cadremploi application; simply scan the barcode. This avoids searching in the App Store.
Wednesday, January 12, 2011
SURCOUF L'High-Tech-Graal / catalogue
Date: December 2010
Surcouf uses barcodes on print and display type media. The next stage will be to print over 20,000 barcodes in their 8 catalogues. Because space is limited in these catalogues, barcodes are used to access a detailed product sheet that can be shared with friends. It's also possible to order the product.
Tuesday, January 11, 2011
LEVEL 26 Tome 2
Date: December 2010
This campaign makes it possible for the person reading the book to find new videos released by the book's author via the barcode. These are videos that are complementary to the book’s story. There is one at each end of a book section. The objective is to continue watching the videos, even in a mobile situation, thanks to a mobile device. Computers just don’t allow this.
Wednesday, January 5, 2011
Chamonix : Flashcode météo sur le plan des pistes
Date: December 2010
This campaign is published in the Chamonix-Mont-Blanc area. It provides access to daily weather reports for the ski slopes. This means skiers are directly informed on the latest weather conditions at the bottom of the slopes, before going up. It should be noted that the Chamonix Valley has 69 ski slopes while the Mont Blanc Valley has 172.
Subscribe to:
Posts (Atom)