AUCHAN Coca Cola

Date: February 2 to 8, 2011

This Trade Marketing campaign is a POP (Point of Purchase advertising) in Auchan retail outlets. The objective is to put an instant win contest in place. The user scans the barcode to participate. Prizes include wallpaper and ringtones. The flashcode is an alternative to sending an SMS to participate in the contest.

RATP - Calendrier des interruptions partielles sur la ligne 1

Date: First quarter 2011

Since the end of 2008, the RATP has used barcodes for service schedules at more than 22,000 bus and streetcar stops. This is practical information for occasional events. This flashcode informs travelers of first and last subway train times during evenings of interruption.

Corsica Ferries

Date: January 2011

This is an ad disseminated throughout the Paris subway; it can be used to obtain a discount coupon for one of the agency’s trips. In addition to accessing this promotion, the user can also register on-line to avoid paying handling charges.