DECATHLON catalogue publicitaire mars-avril 2011

Date: March-April 2011

This campaign makes the Decathlon catalogue interactive. The truth of the matter is that the catalogue doesn’t provide enough space for all the information on the different products. The barcode adds value by providing additional information on the different products using video.

NATHAN Instinct 1 / Publicité dans le quotidien 20 MINUTES

Date: April 2011

This campaign appears in the daily newspaper 20 minutes. The intention is to promote the release of the book Instinct 1 by offering a passage from the book as a sneak preview. The reader can directly access and read the 17-page passage on their mobile device.

QUECHUA Collection Femme Printemps-Été 2011

Date: March 2011

This campaign allows consumers to view the Spring Summer 2011 Women’s Collection on their mobile device. The flashcode redirects to a video that presents the collection as if the user were in the store. The goal is to generate traffic in the retail outlet: to bring consumers to Quechua after they’ve watched the video.