Phone Life : 2 specialized magazine for iPhone and Android

Mobile Tag was choose by Phone Life magazine to integrate bar codes technology in its two magazines : iPhone and Android. For the magazine specialized for iPhone, the 8 monthly magazines generated more than 300,000 scans. With the launch of an Android magazine, the number of scans reaches 500,000 scans.

The process is simple : each magazine (monthly) integrates 250 tested apps which have their own bar code (that means 250 bar codes). After scanned, these bar codes conduct users directly to a specific store. Thus each partner which has an apps in a magazine will receives the statistics of all the scans made.

We also specify that Mobile Tag app was tested and is one of the best apps in the Android market.

The Witcher 2

Date : May 2011

Colicoba uses Mobile Tag technology to set up an interactive advertising campaign for gamers for the launch of The Witcher 2. Mobile Tag flashcode was placed on all communication supports used by Colicoba : PLV, press, flyer, etc. The flashcode allows access to interactive contents as - sneak previews’ trailers, images of the video game and others videos realized by the agency - but it also allows users’ to order the game in advance. 

DS4 Citroën mailing

Date : June 2011

This email is sent to future clients of Citroën to point out the DS4 car. The scan of the flashcode conducts the user to a video of 2 min30’ presenting a small history of the car.

The bar code strengthens the Citroën strategy : Innovative technology.

Click the link to reach the video :

http://www.youtube.com/theofficialcitroen

Et si la justice de demain, c'était vous ?

Date : June 2011

This poster is used in universities and city halls in order to encourage the registration for the Magistrates’ examination.

The bar code allows users’ on a go to collect information and store information to be used for registration at a more a convenient time.

DECATHLON catalogue publicitaire mars-avril 2011

Date: March-April 2011

This campaign makes the Decathlon catalogue interactive. The truth of the matter is that the catalogue doesn’t provide enough space for all the information on the different products. The barcode adds value by providing additional information on the different products using video.

NATHAN Instinct 1 / Publicité dans le quotidien 20 MINUTES

Date: April 2011

This campaign appears in the daily newspaper 20 minutes. The intention is to promote the release of the book Instinct 1 by offering a passage from the book as a sneak preview. The reader can directly access and read the 17-page passage on their mobile device.

QUECHUA Collection Femme Printemps-Été 2011

Date: March 2011

This campaign allows consumers to view the Spring Summer 2011 Women’s Collection on their mobile device. The flashcode redirects to a video that presents the collection as if the user were in the store. The goal is to generate traffic in the retail outlet: to bring consumers to Quechua after they’ve watched the video.

AUCHAN Coca Cola

Date: February 2 to 8, 2011

This Trade Marketing campaign is a POP (Point of Purchase advertising) in Auchan retail outlets. The objective is to put an instant win contest in place. The user scans the barcode to participate. Prizes include wallpaper and ringtones. The flashcode is an alternative to sending an SMS to participate in the contest.

RATP - Calendrier des interruptions partielles sur la ligne 1

Date: First quarter 2011

Since the end of 2008, the RATP has used barcodes for service schedules at more than 22,000 bus and streetcar stops. This is practical information for occasional events. This flashcode informs travelers of first and last subway train times during evenings of interruption.

Corsica Ferries

Date: January 2011

This is an ad disseminated throughout the Paris subway; it can be used to obtain a discount coupon for one of the agency’s trips. In addition to accessing this promotion, the user can also register on-line to avoid paying handling charges.

Cadremploi.fr

Date: January 2011

The ad campaign is deployed in the Paris subway system.  It’s a quick access to the Cadremploi application; simply scan the barcode. This avoids searching in the App Store.

SURCOUF L'High-Tech-Graal / catalogue

Date: December 2010  

Surcouf uses barcodes on print and display type media. The next stage will be to print over 20,000 barcodes in their 8 catalogues. Because space is limited in these catalogues, barcodes are used to access a detailed product sheet that can be shared with friends.  It's also possible to order the product.

LEVEL 26 Tome 2

Date: December 2010

This campaign makes it possible for the person reading the book to find new videos released by the book's author via the barcode. These are videos that are complementary to the book’s story. There is one at each end of a book section. The objective is to continue watching the videos, even in a mobile situation, thanks to a mobile device. Computers just don’t allow this. 

Chamonix : Flashcode météo sur le plan des pistes

Date: December 2010

This campaign is published in the Chamonix-Mont-Blanc area. It provides access to daily weather reports for the ski slopes.  This means skiers are directly informed on the latest weather conditions at the bottom of the slopes, before going up.  It should be noted that the Chamonix Valley has 69 ski slopes while the Mont Blanc Valley has 172.

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