Date : May 2011
Colicoba uses Mobile Tag technology to set up an interactive advertising campaign for gamers for the launch of The Witcher 2. Mobile Tag flashcode was placed on all communication supports used by Colicoba : PLV, press, flyer, etc. The flashcode allows access to interactive contents as - sneak previews’ trailers, images of the video game and others videos realized by the agency - but it also allows users’ to order the game in advance.
