Phone Life : 2 specialized magazine for iPhone and Android

Mobile Tag was choose by Phone Life magazine to integrate bar codes technology in its two magazines : iPhone and Android. For the magazine specialized for iPhone, the 8 monthly magazines generated more than 300,000 scans. With the launch of an Android magazine, the number of scans reaches 500,000 scans.

The process is simple : each magazine (monthly) integrates 250 tested apps which have their own bar code (that means 250 bar codes). After scanned, these bar codes conduct users directly to a specific store. Thus each partner which has an apps in a magazine will receives the statistics of all the scans made.

We also specify that Mobile Tag app was tested and is one of the best apps in the Android market.

The Witcher 2

Date : May 2011

Colicoba uses Mobile Tag technology to set up an interactive advertising campaign for gamers for the launch of The Witcher 2. Mobile Tag flashcode was placed on all communication supports used by Colicoba : PLV, press, flyer, etc. The flashcode allows access to interactive contents as - sneak previews’ trailers, images of the video game and others videos realized by the agency - but it also allows users’ to order the game in advance.